News on HBO’s Stand Alone Service

Last year, HBO announced that it would be launching a subscription service aimed at those people who do not have some sort of cable or satellite package.

More news on the service, which will be called HBO Now can be found at this link:

The service is expected to carry a price of $15 a month which is pretty close to the same amount a cable subscriber would pay for the channel. The company is hoping to have the service ready for launch next month, in time for the April 12 premier of the fifth season of ‘Game of Thrones’.

HBO is partnering with MLB Advanced Media on the project. MLB Advanced Media overseas for Major League Baseball and is also a partner in the WWE Network. That could make for an interesting first few days if history is to be our guide. The launch of the WWE Network was plagued with problems from people not being able to register to lots of buffering issues and content not loading or disappearing altogether.

How will HBO Now do? Only time will tell. The article notes that there is concern about the fact that people might confuse HBO Now for the current HBO Go service which allows cable subscribers to access HBO content on demand.


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